CASE STUDIES
The work featured here reflects the thinking, strategy, and hands-on work that shaped The 8412 Collective. Some of this work began before The 8412 Collective was formally established, but it remains an important part of the experience and thinking that shaped us. Each project reflects a different challenge and context, but all of them share the approach we bring to all our work: understanding what the business or organisation actually needs before deciding what to build.
Build a thoughtful and consistent editorial presence around Nonviolent Communication (NVC).
Developed the content strategy and editorial calendar, identified relevant themes and created ongoing social media content.
We immersed ourselves in NVC through workshops and training, building a deeper understanding of the practice before translating its ideas into accessible and relevant content for Encompassion’s audience.
Support The Modern Classroom's marketing and lead-generation efforts as it developed experiential learning journeys for school students.
Developed the content strategy around evolving business priorities, alongside editorial planning, content development, and wider marketing support. We also coordinated with external partners across design, video, web development, SEO, and other specialist areas.
As the organisation evolved, we helped reposition it from a travel partner to an educational partner creating experiential learning journeys. This shift shaped its content, messaging, and wider marketing, including the content for its new website.
Build and manage a consistent social media presence across Instagram and Facebook.
Developed the content strategy and created ongoing social media content, working with a dog trainer from the Anvis team to bring subject expertise into the content. We also ran select Facebook advertising campaigns.
We created a set of visual templates to bring greater consistency to the brand’s social presence, while using the team’s expertise to develop relevant and informed pet-care content.
Our work with Odyssey Retreat has grown into an end-to-end marketing engagement spanning brand, content, digital presence, customer acquisition and the systems that support them.
Led the rebranding of Odyssey Retreat and development of its new website, alongside marketing and content strategy, social media, SEO, digital campaigns, newsletters, sales collateral, and photography. We also coordinate with specialist partners across design, digital, CRM, and AI solutions.
We look at Odyssey’s marketing as an interconnected whole rather than a collection of channels. Business priorities and audience needs inform the brand, content, and campaigns, while the website, sales communication, digital platforms, and supporting systems work together as part of the customer journey.
Build a consistent content presence around PARC's training programmes and work with mental health professionals, while communicating specialised subject matter clearly and thoughtfully.
Developed the content strategy and editorial calendars for Instagram and LinkedIn, alongside ongoing content for courses, workshops, and other initiatives. The work included programme launches, faculty profiles, educational content, and organisational updates across carousels, reels, stories, and captions.
PARC’s work involves specialised concepts from psychotherapy and mental health practice. We took the time to understand the subject matter closely, so we could make it accessible without oversimplifying it. This helped us communicate complex professional learning while retaining the nuance and integrity of the original material.
The Bodhi Maram was a vegan retail brand offering vegan sarees and 92.5 sterling silver jewellery, built around a consciously curated approach to fashion and accessories.
Built the brand and its presence from the ground up, from shaping its communication and establishing its Instagram presence to creating social media content and engaging directly with customers. The work also included product photography in collaboration with a photographer and taking the brand offline through flea markets.
We built the brand across both digital and physical touchpoints, creating a consistent voice and visual identity across its products, photography, social media, and in-person customer experience.
